PlayerTek by Catapult

PlayerCam by Playertek was watched by 204,000 and the PlayerTek advertorial reached over 300,000 people.

Intro

We’ve taken our relationship with Catapult to the next level after a hugely successful first campaign. The first campaign for Catapult was a big success with a 1.3M reach, 20K engagements, 4x weekly sales.

But, how could we repeat the trick while delivering a more in-depth overview of the PlayerTek unit? The answer, our first MDM Original – a content creation piece produced and executed from start to finish through MDM.

Objective

Build on the success of our  first campaign with Playertek.

Communicate the product benefits in an engaging way to our audience.

Produce a video series.

Distribute across MDM Network.

Delivery

PlayerCam by Playertek: Reviving the old Sky Sports classic using our extensive network of clubs we took the Playertek GPS unit down to Bostik Premier League side and Pitchero user Leatherhead for their crunch clash against Harlow Town.

Ex-Leyton Orient midfielder and Player/Manager Sammy Moore donned the vest and put in a trademark controlled performance and we tracked every aspect of it.

Advertorial: While the PlayerCam piece would show off the unit in a real time, fast-paced environment, we wanted to produce a piece that would allow us to give our audience the full hit of Playertek but in a more controlled environment.

In a match between two sets of influencers, all sporting the PlayerTek vests, we produced a video that went through every aspect of performance delivered through the unit.

Results:

PlayerCam by PlayerTek:

204,000
People watched

300,000
People reached

15,000
People engaged

Playertek Advertorial:

120,000
People watched

328,000
People reached

21,000
People engaged

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