At the top level, Old Mutual Wealth are an official Rugby Football Union sponsor. They’re also the branding partner for the annual Autumn international series.
What you might not know is that they also front an incredible initiative to help improve standards within youth rugby in England and that’s where Match Day Media come in.
Intro
Pitchero are number one when it comes to non-professional sport in the UK. In Rugby Union alone they power over 16,000 Rugby Union teams from a digital point of view.
They’re a trusted provider for these teams and the 1M Rugby Union users they serve week-in, week-out.
It made perfect sense for Old Mutual Wealth to compliment their work with the RFU by joining up with Pitchero to showcase the fruits of their labour in the form of the Kids First series.
Objective
Build awareness of the Old Mutual Wealth Kids First initiative with our Rugby Union audience.
Ensure the fantastic video series was seen by the target audience.
Cement Old Mutual Wealth’s position as a key partner in English Rugby Union with THE key audience.
Delivery
Old Mutual Wealth have taken over our youth team pages with dedicated Sponsored Stories featuring campaign videos and key information.
We’ve carefully targeted our Rugby Union database through email to highlight the good work being done by Old Mutual Wealth.
We created a custom rich media banner to bring the key video content to our users.
Campaigns like this work because the message is so positive for the recipients and the branded video content is so strong.
The message is simple: Rugby and development first, powered by Old Mutual Wealth. This has clearly resonated with our audience on Pitchero.