01 Mar Match Day Media Launches Hard Hitting Prostate Cancer Campaign
Match Day Media, the UK’s leading grassroots sport agency, has today launched it’s ‘Dave Dow’ campaign to raise awareness of prostate cancer with grassroots players.
The campaign supports the charity, Prostate Cancer UK, and vividly brings to life the statistic that one man dies every 45 mins from prostate cancer.
It focuses on the fictional character Dave Dow – a married 44-year-old father of two, who plays veterans football every Sunday morning.
Dave is a ferocious competitor and considers himself to be in good physical condition. Like many men in the UK, he does not know he has prostate cancer.
After 45 minutes on the field, everything changes for Dave. The referee’s whistle blows. He slowly walks off in the opposite direction to his teammates and into the distance. Not only leaving his team a man down for the second half but also becoming the latest man to lose the battle to Prostate Cancer.
Match Day Media has 1M registered grassroots participants who play sport every week at 6,000 football clubs across the UK.
The campaign was developed after a series of meetings with Prostate Cancer UK and Matthew Cook, Managing Director of MDM, felt there was something he could do to help spread the message to Match Day Media’s audience.
“The 45 minute statistic is a shocking one and knowing that it is the biggest cancer killer of men in the UK, we had to do something,” he said.
“I know this would be something that would resonate with our grassroots audience. Once we had buy-in, the decision to put our time and money into this was easy.
“We’re here as an agency to help the right people connect with the right messages and this, and our 1M registered grassroots participants, certainly fits the bill.
“Prostate Cancer UK continue do some fantastic work and have used sport as a vehicle to break down barriers. Their ‘Man of Men’ logo can be seen up and down touchlines across the country. We’re just glad to be doing our bit.”
“We feel this campaign brings to life the Prostate Cancer UK ‘1 man every 45 minutes’ slogan in a very real way.”